Youth to the People is a brand I can get behind, and so should you. It’s a beautiful fusion of world-class skincare, sustainability, and inspiration for leading a more eco-conscious lifestyle, all of which we need more of in today’s world. In a nutshell, their products are innovative, their mission is impeccable, and their impact is unparalleled.
The company prides itself on a few guiding principles to expand its delightful line of products. Youth to the People uses consciously sourced ingredients, encourages conscious consumption of its products, and supports initiatives to highlight diversity & inclusivity, equality, and sustainability. They are also committed to keeping their skincare cruelty-free and 100% vegan, as they say, animals are not ingredients – I concur.
Finally, their formulas span three generations of skincare pioneers that started more than 40 years ago! Today, founders Greg and Joe are leading the innovation and legacy of Youth to the People.
The Dream Mask
The Superberry Hydrate + Glow Dream Mask is a delicious canary-hued pudding-like formula that comes housed in a beautiful glass jar with a pleasant, citrus-berry scent. It’s tempting to not want to scoop it up and slather it on a crumpet, because it smells and feels so rich and decadent that you just want to eat it! It feels so dreamy on the face, and glides effortlessly on application to cocoon your skin in a silky wrap to hydrate, plump, and brighten.
Youth to the People incorporates their Proprietary Superberry Blend consisting of maqui, acai, prickly pear, goji berry, sunflower, moringa, and squalane along with the heavy-hitting hydration of hyaluronic acid to achieve their award-winning formula.
I’ve been a bit obsessed with this overnight mask for a few months now, and it has quickly become a staple for all of my skincare concerns. Skin looking a little dull? Seeing some dry patches come through? Uneven tone? Mask up! The Dream Mask is a wholesome blend that multi-tasks while you sleep. Think of it as luxurious silk pajamas for your skin that leave your skin soft and glowy in the morning. It pairs perfectly as a last step with the Kombucha + 11% AHA Exfoliation Power Toner and Superberry Hydrate + Glow Dream Oil. Wash your face with your favorite cleanser, the Superfood Cleanser may be a good place to start, then follow with a swipe of toner, a few drops of oil, and a layer of the overnight mask.
Just remember, a little goes a long way, so your investment will bring high-value returns for a while to come. It’s the gift that keeps on glowing. This is an effective skincare routine with just a handful of products, and I am beyond impressed with their quality, value, and innovation. I don’t know how Youth to the People does it, but they just know how to do skincare right!
The Luxe
The Superberry Hydrate + Glow Dream Mask is created with the who’s who of high-performance clean beauty ingredients sourced with integrity. Let’s take a deep dive into some of the starry ingredients of the Youth to the People Proprietary Superberry Blend.
Maqui: A highly potent super berry that contains anthocyanins, which are natural dark pigments known for their antioxidant properties. These pigments help protect skin tissue by neutralizing free radicals from sunlight and radiation.
Acai: A powerhouse antioxidant notable for its anti-aging benefits and omega fatty acids that nourish skin and promote a more youthful appearance.
Prickly pear: Oil from its seed contains high levels of vitamin E, vitamin K, and zinc. Omega-6 fatty acids, antioxidants, and amino acids make this oil ideal for a rich hydration boost.
Goji berry: Packed with vitamin C and carotenoids to help brighten your skin. They also contain a ton of trace minerals and amino acids to keep skin firm, smooth, and toned while providing deep hydration.
Sunflower seed oil: A rich source of vitamin E and beta-carotene to keep your skin soft and protect against environmental stressors. This natural moisturizer also provides a heavy dose of essential fatty acids to tighten, tone, and smooth skin.
Moringa leaf extract: Full of vitamin C to boost collagen production and cell turnover to help slow down the aging process. Not only an antioxidant but also an anti-inflammatory, making it a great ingredient for acne-prone skin.
Squalane: On a vegan note, this oil is a derivative of squalene and can be found in plant sources such as olives, amaranth, and sugarcane. On an inhumane note, squalane can also be sourced from shark livers. Squalane is similar to our skin’s own natural lipids and brings deep hydration without causing irritation.
The Clean & Conscious
Speaking of integrity, I think it’s important to highlight the thoughtful packaging that comes with all Youth to the People products. All of their clean formulas come in lovely glass bottles or jars as part of their commitment to reducing the harmful effects of plastic waste on the environment. The company also uses responsibly sourced recyclable paper, partners with local eco-conscious suppliers, and offers an upcycled apparel line.
Our goal: do better than yesterday, do better for tomorrow. We have one world to protect.
Youth to the People
These initiatives serve as a beautiful reminder that luxury is all around us. Great skincare doesn’t have to come in gold-dusted packaging or cost an ungodly amount to be awesome. Skincare routines don’t have to be complicated to be effective. Less is more. Keep it simple, and most importantly, keep it clean.
Purchase the Superberry Hydrate + Glow Dream Mask by Youth to the People
Youth to the People currently offers about a dozen products for your cleansing, moisturizing, toning, and masking needs. They have a variety of moisturizers catered to different skin types, as well as eye creams, serums, and facial mist.
You can also purchase from a selection of skincare kits that provide a curated box of products suited for every skincare need, including dryness, oiliness, dullness, and many other targeted solutions. They take all of the guesswork away, so jump in and do some good for your skin and planet earth!
The Superberry Hydrate + Glow Dream Mask retails at $48 USD for a 2-ounce product and can be purchased from the Youth to the People website.